Each year when we think about what to charge for our annual user conference, we look at the expenses, then take into account the potential contributions of our partners in the industry. The money they contribute helps offset the conference expenses and allows us to keep registration fees reasonable for attendees.
We really appreciate these companies who step up each year and show how they support the industry. They know we're in an industry that's always improving... which creates a lot of opportunities for education. We put on our annual Herd Conference each year for that reason. The conference provides a concentrated learning experience and helps stimulate thoughts on how all of our businesses can benefit.
Because these companies make it more cost-effective for our clients to attend, we want to highlight who they are and express our gratitude.